"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

  • Feature:

    • ☛ Used Book in Good Condition

  • Binding: Broché
  • Brand: Brand: HarperCollins ebooks
  • Product Group: Book
  • Product Type Name: ABIS_BOOK
  • Manufacturer: HarperBusiness
  • Part Number: 2346329
  • Release Date: 2006-12-26
  • Edition: Revised ed.